[UP]lift all voices.

Souled Goods mission is to amplify the voices of BIPOC (Black, Indigenous, and People of Color) and Minority (women, LGBTQ+, veteran, differently-abled, etc.) founders, owners and brands. Focusing on the beautiful diversity of the market that our groups bring to the table.

Yoni Soaps and Bundles

Pair together or try one at a time as you pamper yourself with our handmade soaps, body wash, and oil.

While you're here, check out the luxurious body butters, hair care, and more in the Souled Goods Marketplace.

Bundle and Save

Souled Goods Marketplace

Souled Goods is a curated marketplace amplifying BIPOC and Minority Owned brands. We sell hundreds of products from small businesses across the globe.

Browse the marketplace ✨

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  • Building Equity.

    The Souled Goods Marketplace offers a no-cost entry into eCommerce that allows diverse micro-brands to get their products onto a global platform, lend credibility to their brand, and showcase their excellence.

    Start selling on Souled Goods 
Sending this gorgeous @pineapple.sundays bookmark to someone special Thanks for the order Emma 💖💖💖 Check out more amazing gifts from #blackowned brands at the @souled.goods marketplace
Introducing SKIN by Souled, a handmade, organic line of bath and body products. 🫧🫧🧼 Starting with the deliciously clean #yoni care line of soaps, body wash, and oil. See for yourself while they last 🥰
Gorgeous auroras in the skies tonight #northernlights #asabovesobelow ✨🌌
Who run the world? #moms ❤️❤️❤️❤️ Pick up your exclusive candle by @the_candier 🕯️available now
Make mom’s day special with a gift that supports other hard working women 💐💍👛💗 #womensupportingwomen #mothersday #blackowned #womenownedbusiness #minorityowned
Nah sis. You’re a big deal 👏🏽👏🏽👏🏽
Support a #woman and support a #family #community #nation 💪🏾💪🏾💪🏾 . . . #nationalwomenshistorymonth #womanowned #blackowned #womensupportingwomen
The history of Black Businesses in this country is so rich and often overlooked. From the barbershops and beauty salons to the local restaurants and entrepreneurs, #blackowned businesses have been backbones to supporting our communities. 🖤 #pioneers #blackowned #blackownedbusiness #blackhistory
Georgia Gilmore was a Black Business pioneer, forming The Club From Nowhere that consisted of bakers and restauranteurs in Montgomery who not only fed the Civil Rights Freedom Fighters of the 60’s, but also funded carpools with the necessities of gas, etc. to uphold the Montgomery Bus Boycotts. One of Georgia’s staple dishes was the slab peach pie, a larger version of traditional peach pie that could be portioned into more pieces and sold among the patrons of other Black Owned businesses like barber shops, beauty salons, and community centers. Souled Goods is proud to support and amplify the stories of our powerful pioneers, hoping to inspire the future. #blackbusinesshistory #blackhistory #afrofuturism #supportlocalbusiness #supportsmallbusiness
Support a Black Owned business or brand - find some in our shop. If you are a Black Owned brand, hit us up to get your products in front of thousands more customers on SouledGoods.com #blackhistory #supportblackownedbusinesses #getsouled
#blackhistory Everyday is Black history when you enjoy modern life like home security, gaming consoles, flights to space, crossing the street safely, and delivery of refrigerated goods. Give thanks 🙏🏽 #blackhistorymonth #blackhistory365
Happy holidays to you and yours from our Souled Goods fam 🫶🏾🎄⭐️♥️🖤💚