Adaeze & Co

About Adaeze & Co
Note: Adaeze & Co. is a brand featured on Souled Goods, and does not belong to Souled Goods. We are an online storefront offering many Black and Minority owned products to amplify the visibility of these amazing creators.
In late 2020, Adaeze (pronounced uh-day-zee) & Co. started as small but compassionate way for founder Destiny Drummond-Williams to express the light, talent, and love that she sees in the her community. Initially a digital only shop providing illustrations to other businesses, Destiny began to see the need for her type of art in all the little spaces she typically enjoyed. An avid paper planner herself, she noticed that the stationery world, mainstream and not, were severely lacking diversity.
Not just women of color but specifically Black women. It felt like the loudest wake-up call. Destiny's constant support of companies that don't value her beyond her dollar suddenly felt like a burden. That's when she had the thought to "create more". More to show her community how much she values the impact of the culture responsible for her greatness.
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